I’m Sofia, a 27-year-old plant-based foodie, food stylist & photographer. I live together with my boyfriend Kalle in an apartment in Stockholm, Sweden. I’m originally from a smaller town, but when K got a job offer in Stockholm, we decided to move. We’ve lived here for more than five years and are now looking for a small house a little outside Stockholm, just to get away from the busy city life and be able to feel the grass below our feet, breathe fresh air and grow a few vegetables on our own. And this is what this blog is all about - finding happiness in the small things, doing what you love and, of course, eating delicious food while you do it.
I’ve always been very creative - as a kid I loved drawing and painting and I absolutely adored activity books of all kinds. When I got older I started to photograph and immediately fell in love with it. I also fell in love with scrapbooking when that was a thing and I filled notebook after notebook with photos from fashion magazines that inspired me in one way or another. I could spend hours with my camera and my pictures and the amazing thing is that I still love it as much as I did when I was 10-15 years old.
Today I work with photography in a slightly different way. I never really planned on becoming a food photographer, it sort of just happened. In 2014, I had just finished my bachelor in Medical Biology and I was on my way to get a Master’s degree too. My plan was to become a researcher and I already had a team where I could do my Ph.D. Things were going well, indeed. But something happened when I studied for my Master’s Degree. I realized that researching, and especially lab work, wasn’t for me. I had been dreaming of becoming a dietitian when I was younger, and in 2014 I realized that I had to make a choice. I could either pursue a career as a researcher and have a promising career waiting, but it wouldn’t make me happy. Or, I could give it all up, start studying something else (nutrition) and hope for the best. I decided to go for the second alternative, the scary one.
So, I dropped out of Med School and started studying nutrition instead. I felt at home right away. I studied for another couple of years and eventually became a nutritionist (dietitian). It was during those years I tried out food photography for the first time. Instagram had just become popular and I started to share my food photos with the world. Back then I knew nothing about editing or styling, I just snapped photos with my iPhone 3, applied a super ugly Instagram filter and published it. Somehow, my Instagram grew and I had to start a blog where I could share my recipes.
The blog grew bigger and I started to freelance a little on the side. I kept my day job, but in 2017 I decided that it was time to take the leap. I quit my job, started my own business and since then I’ve been working 50% with The Nordic Kitchen. I got a new job (also 50%), just so I wouldn’t have to rely completely on my creativity for money. I didn’t want to risk losing my love for food photography - my creativity even - because being stressed over money. Let’s just say that I have never looked back.
Creating a life that I love and building a business from scratch - it’s a lot of hard work, but the dream of being my own boss, and be able to work with what I love - that’s what has kept me going, and still is.
This blog is all about tasty food, but I also share stories about my life in Sweden, my travels, favorite beauty products and every now and then I share glimpses of my life as solopreneur (including my best business hacks).
Want to work with me?
Besides blogging I also do a lot of freelance work, including:
sponsored posts on my blog and Instagram
recipe development for companies and brands (newsletters, press releases, websites, books, magazines etc.)
Sounds great? Please visit my work with me-page for more information about how I work and how to get in touch with me.