Hi there!
I’m Sofia, a 27-year-old plant-based foodie, food stylist & photographer. I live together with my boyfriend Kalle in an apartment in Stockholm, Sweden. I’m originally from a smaller town, but when K got a job offer in Stockholm, we decided to move. We’ve lived here for more than five years and are now looking for a small house a little outside Stockholm, just to get away from the busy city life and be able to feel the grass below our feet, breathe fresh air and grow a few vegetables on our own. And this is what this blog is all about - finding happiness in the small things, doing what you love and, of course, eating delicious food while you do it.
I’ve always been very creative - as a kid I loved drawing and painting and I absolutely adored activity books of all kinds. When I got older I started to photograph and immediately fell in love with it. I also fell in love with scrapbooking when that was a thing and I filled notebook after notebook with photos from fashion magazines that inspired me in one way or another. I could spend hours with my camera and my pictures and the amazing thing is that I still love it as much as I did when I was 10-15 years old.
Today I work with photography in a slightly different way. I never really planned on becoming a food photographer, it sort of just happened. In 2014, I had just finished my bachelor in Medical Biology and I was on my way to get a Master’s degree too. My plan was to become a researcher and I already had a team where I could do my Ph.D. Things were going well, indeed. But something happened when I studied for my Master’s Degree. I realized that researching, and especially lab work, wasn’t for me. I had been dreaming of becoming a dietitian when I was younger, and in 2014 I realized that I had to make a choice. I could either pursue a career as a researcher and have a promising career waiting, but it wouldn’t make me happy. Or, I could give it all up, start studying something else (nutrition) and hope for the best. I decided to go for the second alternative, the scary one.
So, I dropped out of Med School and started studying nutrition instead. I felt at home right away. I studied for another couple of years and eventually became a nutritionist (dietitian). It was during those years I tried out food photography for the first time. Instagram had just become popular and I started to share my food photos with the world. Back then I knew nothing about editing or styling, I just snapped photos with my iPhone 3, applied a super ugly Instagram filter and published it. Somehow, my Instagram grew and I had to start a blog where I could share my recipes.
The blog grew bigger and I started to freelance a little on the side. I kept my day job, but in 2017 I decided that it was time to take the leap. I quit my job, started my own business and since then I’ve been working 50% with The Nordic Kitchen. I got a new job (also 50%), just so I wouldn’t have to rely completely on my creativity for money. I didn’t want to risk losing my love for food photography - my creativity even - because being stressed over money. Let’s just say that I have never looked back.
Creating a life that I love and building a business from scratch - it’s a lot of hard work, but the dream of being my own boss, and be able to work with what I love - that’s what has kept me going, and still is.
This blog is all about tasty food, but I also share stories about my life in Sweden, my travels, favorite beauty products and every now and then I share glimpses of my life as solopreneur (including my best business hacks).
Want to work with me?
Besides blogging I also do a lot of freelance work, including:
sponsored posts on my blog and Instagram
recipe development for companies and brands (newsletters, press releases, websites, books, magazines etc.)
photography work
food styling
workshops
Sounds great? Please visit my work with me-page for more information about how I work and how to get in touch with me.